Author: Kyle Jernigan

guy thinking about NIL
Understanding NIL in College Sports: How Athlete Deals Work

What is NIL in College Sports? This is a question that anyone should be able to answer by now –… Read more

kids holding cash
Top 5 Ways College Athletes Make Money

Top 5 Ways College Athletes Make Money Eeeeeeeeeeeeverybody thinks it’s a river of money in college athletics. We see the… Read more

How Advertisers Choose College Athlete Influencers

How Advertisers Choose College Athlete Influencers If you’re a college athlete thinking you’re an influencer – good news you are… Read more

female influencer
Influencer Marketing (pssst, all athletes are influencers)

Influencer Marketing (pssst, all athletes are influencers) In the business of digital marketing, one strategy has risen to in popularity… Read more

4 flags - USA, UK, Canada, and Australia with a giant ? in the middle
The Olympics – We wanted to know

The Olympics: Viewership in English-Speaking Countries Someone here asked the question – “Just how popular is The Olympics in English-speaking… Read more

blog post primary image Caitlyn Clark
Caitlin Clark

Caitlin Clark. That’s it, that’s the post.

faces of athletes with part 2 written on graphic
PART 2 – Maximizing NIL Rights For Student Athletes

This is the 2nd part to Maximizing NIL Rights For Student Athletes [PART 1 – Click Here] Previously, we discussed… Read more

faces of athletes with part 1 written on graphic
Maximizing NIL Rights For Student Athletes – A Series..

[ THIS IS A MULTI-PART SERIES ON MAXIMIZING THE NIL RIGHTS FOR STUDENT ATHLETES – check back for updates] Education-related… Read more

words revealed through torn paper - build your brand
Tips For Athlete Branding – Influencers, NIL, college sports, etc.

Every athlete has an opportunity to put their skills and talents to work in exchange for value. It doesn’t matter… Read more

Waterfall scene, blue sky, the words - breaking blank athlete name is transferring
The Waterfall of Student Athletes Transferring

As a college sports fan, you can’t look @ X [the social media platform formerly known as Twitter] without seeing… Read more

Protected: Getting Started

There is no excerpt because this is a protected post.

Two people sitting in bleachers in alone in an empty football stadium next to a crying orange.
Guaranteed Solution to Stop CFB Bowl Game College Athlete Opt Outs

The Orange Bowl was terrible TV. Attendance was embarrassing for a premium bowl game like the Orange Bowl. Viewership was… Read more