Impact Blog

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Understanding NIL in College Sports: How Athlete Deals Work

What is NIL in College Sports? This is a question that anyone should be able to answer by now –… Read more

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Top 5 Ways College Athletes Make Money

Top 5 Ways College Athletes Make Money Eeeeeeeeeeeeverybody thinks it’s a river of money in college athletics. We see the… Read more

How Advertisers Choose College Athlete Influencers

How Advertisers Choose College Athlete Influencers If you’re a college athlete thinking you’re an influencer – good news you are… Read more

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Influencer Marketing (pssst, all athletes are influencers)

Influencer Marketing (pssst, all athletes are influencers) In the business of digital marketing, one strategy has risen to in popularity… Read more

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The Olympics – We wanted to know

The Olympics: Viewership in English-Speaking Countries Someone here asked the question – “Just how popular is The Olympics in English-speaking… Read more

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Caitlin Clark

Caitlin Clark. That’s it, that’s the post.

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PART 2 – Maximizing NIL Rights For Student Athletes

This is the 2nd part to Maximizing NIL Rights For Student Athletes [PART 1 – Click Here] Previously, we discussed… Read more

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Maximizing NIL Rights For Student Athletes – A Series..

[ THIS IS A MULTI-PART SERIES ON MAXIMIZING THE NIL RIGHTS FOR STUDENT ATHLETES – check back for updates] Education-related… Read more

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Tips For Athlete Branding – Influencers, NIL, college sports, etc.

Every athlete has an opportunity to put their skills and talents to work in exchange for value. It doesn’t matter… Read more

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The Waterfall of Student Athletes Transferring

As a college sports fan, you can’t look @ X [the social media platform formerly known as Twitter] without seeing… Read more

Protected: Getting Started

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Guaranteed Solution to Stop CFB Bowl Game College Athlete Opt Outs

The Orange Bowl was terrible TV. Attendance was embarrassing for a premium bowl game like the Orange Bowl. Viewership was… Read more

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Exploring Athletic Endorsements for Student Athletes

Student-athletes are taking the endorsement industry by storm! We can share many stories from this whirlwind of opportunities and risks…. Read more

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How One Campaign Can Transform Your Business

Remember the last time you couldn’t shake off a catchy jingle stuck, or a humorous TV commercial was so funny… Read more

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Maximizing Athlete Sponsorships on Instagram: Tips and Tricks

Folks, let’s dive right into the Instagram pool of athlete sponsorships. We’ve got a tide of resources at our fingertips,… Read more

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Effective Strategies to Promote Your Brand Through Athletes

Delving into the Interplay Between Brands and Athletes Let’s consider for a moment the fascinating and often unpredictable world of… Read more

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Leveraging College Athletes as Micro-Influencers: A New Trend

In a landscape saturated with influencers, we’ve seen it all. From reality TV personalities to makeup mavens, they’re everywhere! But… Read more

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NIL Best Practices: A Guide for Success

Understanding the ABCs of NIL: What it Means for You The recent induction of Name, Image, and Likeness (or NIL… Read more