Oct 15, 2024 | Branding, Marketing, NIL
What is NIL in College Sports? This is a question that anyone should be able to answer by now –… Read more
Aug 15, 2024 | Endorsements, Marketing, NIL, Social Media
How Advertisers Choose College Athlete Influencers If you’re a college athlete thinking you’re an influencer – good news you are… Read more
Jul 20, 2024 | Branding, Endorsements, Marketing, Social Media
Influencer Marketing (pssst, all athletes are influencers) In the business of digital marketing, one strategy has risen to in popularity… Read more
Jul 09, 2024 | Marketing
The Olympics: Viewership in English-Speaking Countries Someone here asked the question – “Just how popular is The Olympics in English-speaking… Read more
Feb 09, 2024 | Branding, Endorsements, Marketing, NIL
This is the 2nd part to Maximizing NIL Rights For Student Athletes [PART 1 – Click Here] Previously, we discussed… Read more
Jan 29, 2024 | Endorsements, Marketing, NIL
[ THIS IS A MULTI-PART SERIES ON MAXIMIZING THE NIL RIGHTS FOR STUDENT ATHLETES – check back for updates] Education-related… Read more
Jan 24, 2024 | Branding, Endorsements, Marketing, NIL
Every athlete has an opportunity to put their skills and talents to work in exchange for value. It doesn’t matter… Read more
Jan 12, 2024 | Marketing, NIL, Portal
As a college sports fan, you can’t look @ X [the social media platform formerly known as Twitter] without seeing… Read more
Jan 02, 2024 | Endorsements, Marketing, NIL
The Orange Bowl was terrible TV. Attendance was embarrassing for a premium bowl game like the Orange Bowl. Viewership was… Read more
Dec 20, 2023 | Marketing
Remember the last time you couldn’t shake off a catchy jingle stuck, or a humorous TV commercial was so funny… Read more
