Oct 15, 2024 | Branding, Marketing, NIL
What is NIL in College Sports? This is a question that anyone should be able to answer by now –… Read more
Sep 10, 2024 | Branding, Endorsements, NIL, Social Media
Top 5 Ways College Athletes Make Money Eeeeeeeeeeeeverybody thinks it’s a river of money in college athletics. We see the… Read more
Aug 15, 2024 | Endorsements, Marketing, NIL, Social Media
How Advertisers Choose College Athlete Influencers If you’re a college athlete thinking you’re an influencer – good news you are… Read more
Feb 09, 2024 | Branding, Endorsements, Marketing, NIL
This is the 2nd part to Maximizing NIL Rights For Student Athletes [PART 1 – Click Here] Previously, we discussed… Read more
Jan 29, 2024 | Endorsements, Marketing, NIL
[ THIS IS A MULTI-PART SERIES ON MAXIMIZING THE NIL RIGHTS FOR STUDENT ATHLETES – check back for updates] Education-related… Read more
Jan 24, 2024 | Branding, Endorsements, Marketing, NIL
Every athlete has an opportunity to put their skills and talents to work in exchange for value. It doesn’t matter… Read more
Jan 12, 2024 | Marketing, NIL, Portal
As a college sports fan, you can’t look @ X [the social media platform formerly known as Twitter] without seeing… Read more
Jan 02, 2024 | Endorsements, Marketing, NIL
The Orange Bowl was terrible TV. Attendance was embarrassing for a premium bowl game like the Orange Bowl. Viewership was… Read more
Dec 02, 2023 | NIL
Understanding the ABCs of NIL: What it Means for You The recent induction of Name, Image, and Likeness (or NIL… Read more
